Epic Iran has been selected as part of the 300 strong longlist for the Dezeen Awards 2021. The 300 selected were chosen from 4,700 entries spanning 87 different countries. While the shortlist is due to be announced in September, it is great to see our client selected so far!
Gort Scott have designed an immersive scenography for the new Epic Iran exhibition at the V&A in London. The show explores 5,000 years of Iranian art, design and culture, bringing together over 300 objects from ancient, Islamic and contemporary Iran. It is the UK’s first major exhibition in 90 years to present an overarching narrative of Iran from 3000 BC to the present day, and is organised by the V&A with the Iran Heritage Foundation in association with The Sarikhani Collection.
Gort Scott were appointed by the V&A following an invited competition and responded to the challenge of designing the setting based on the concept of the Exhibition as City, influenced by the paintings of architecture and the city depicted in the Shahnameh, the ‘Book of Kings’ (the national Epic of Iran). Following intensive research by the practice, the exhibition design is conceived as a journey between spaces of very different atmospheres, each relating to the objects displayed and their time and place in history. Like wandering in a city, information is layered, choice and engagement are prioritised, and no two individual experiences will be quite the same.
This exhibition is still available to visit until the 12th September 2021 at the Victoria & Albert Museum in London.
If you would like to find out more about any of the projects we’re working on, or talk to us about how Goodfellow Communications can help you, we’d love to hear from you.
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